Let me just say it loud for the people in the back: Social media is NOT a substitute for a real relationship.
Yes, it's great for visibility. Yes, it’s a powerful marketing tool. But if your strategy is just posting selfies, spamming DMs, and praying someone magically “books you” or buys from you… you’re doing it wrong.
As a PR professional with over 25 years in the game, I’ve seen trends come and go. But one thing that will never go out of style is connection. Real connection. Human connection. Pick-up-the-phone, hop-on-Zoom, break-bread-in-real-life type connection.
And let me be clear: PR builds credibility, but it’s your connections that open the doors. Not some bot you bought for $50 to send out 1,000 cold pitches that sound like ChatGPT wrote them with no soul. (Don’t get me started on the AI-generated “brand photos” either – folks are literally starting to look like cartoons. 😩)
You want real opportunities? You want real bookings? You want real media placements? So, you’ve got to P.A.M.:
Promote yourself with purpose
Amplify your story the right way
Market in a way that connects – not just collects
Quit Chasing, Start Attracting
Stop chasing likes, followers, or viral trends that don’t align with your brand. Instead, start attracting by building authentic relationships. Show up with value. Pick up the phone. Send a voice memo. Get on a call. Meet for coffee. Follow up with intention – not a pitch deck.
Here’s the truth: Visibility without credibility equals vanity. And credibility without visibility is a best-kept secret. You need both. But you don’t get there through fake tactics, you get there by being real.
Social media may get you seen.
PR may get you heard.
But relationships get you remembered — and that’s where the magic happens.
So here’s your next move:
👉 Unplug the bot.
👉 Scrap the spammy pitch.
👉 Book a Zoom.
👉 Build a bond.
Because the fastest way to elevate your brand is to connect like a human — not a hustle.
You in?
💬 Want to build visibility AND credibility the authentic way? Let’s talk. Join my community at www.ReadySetGoSpeak.com or get media-ready at www.SpeakSellShine.com.
Visit www.SpeakersMagazine.com - the #1 magazine for Black Speakers 🎤
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