Stop Being a Difficult Client: A Publicist’s Checklist for Getting Results
10 tips to make your dreams come true by being a “dream client”—so you get booked faster and featured more
Here’s some advice for those who hire a publicist - or want to one day.
Some clients don’t have a PR problem… they have a behavior problem.
They don’t need a publicist; they need a therapist. And I ain’t one!
They want visibility, media, bookings, brand growth.
But they show up scattered, slow to respond, unclear, or constantly in crisis mode.
And then wonder why nothing is moving.
Here’s the truth:
Your publicist can open doors.
But you have to walk through them like a professional.
If you want maximum results, you’ve got to be easy to work with.
Not passive. Not invisible.
Just clear, responsive, and drama-free.
Let’s fix that. Here’s how —-
The “PR Client” Checklist (Save This)
✅ 1. You respond FAST (not eventually)
Media moves quickly. Opportunities expire.
If your publicist emails you, don’t “circle back next week.”
Your move:
Respond within 24 hours. Same day if it’s urgent.
✅ 2. You follow directions the first time
If your publicist gives you a media prep doc, talking points, or deadlines…
Read it. Follow it. Execute it.
Not doing this = missed opportunities.
✅ 3. You are clear about what you want
Confusion slows everything down.
“I want more exposure” is not a strategy.
Your move:
Know your goals:
TV?
Podcasts?
Speaking gigs?
Book sales?
Clarity creates momentum.
✅ 4. You respect communication boundaries
Emailing every five minutes is not “being proactive.”
It’s being overwhelming.
Your publicist likely has multiple clients, media contacts, and deadlines.
Your move:
Batch your questions
Use scheduled calls
Trust the process
✅ 5. You come prepared (not dependent)
Your publicist is not your babysitter.
They are your strategic partner.
You should already have:
A solid bio
A clear message
Decent photos
A basic understanding of your brand
✅ 6. You stay drama-free
Everything is not an emergency.
Everything is not a crisis.
Energy matters.
If you bring chaos, you slow down your own progress.
Your move:
Be calm. Be focused. Be solution-oriented.
✅ 7. You trust the expertise you hired
You didn’t hire a publicist to second-guess every move.
Micromanaging kills creativity and momentum.
Your move:
Listen. Collaborate. Then let them do their job.
✅ 8. You hit deadlines like a pro
Media does not wait.
Late = lost.
Your move:
Turn in materials early, not last minute.
✅ 9. You invest your own effort
PR is not magic.
It’s partnership.
If you’re not showing up, posting, engaging, and leveraging your visibility…
You’re leaving money and momentum on the table.
✅ 10. You act like the expert you say you are
You want to be seen as a thought leader?
Then show up like one.
Professional. Prepared. Polished.
Real Talk
The clients who get the BEST results are not always the most famous.
They are the most coachable, consistent, and clear.
They:
Respond quickly
Follow direction
Stay focused
Respect the process
And guess what?
They get booked.
They get featured.
They get PAID.
Final Word
Visibility is not just about getting seen.
It’s about how you show up behind the scenes.
Be the client your publicist loves to pitch.
Because when they enjoy working with you…
They go harder for you.
Ready to Get Results (Without the Confusion)?
If you’re tired of guessing what to say, how to pitch, or why media isn’t responding…
Join me LIVE.
👉 www.PamPerryPR.com/prpitchfix
I’ll show you exactly how to position your story, pitch the media, and get booked—on the spot.
No confusion.
No chaos.
Just clarity and results.
Let’s get you seen.